The Laundry Detergent That Saves the Earth: KIBI WASH!

maeda72
15 hours ago
3 min read

■ 3 Key Points of This Article

This is an ethical, newly conceptualized laundry detergent born in Okinawa, made exclusively from water and the ash generated when simmering sugarcane bagasse to boil down sugar.

Using absolutely no oil or fats—including petroleum or plant oils—it reacts the skin's sebum oils on clothing with alkali to wash, thereby leaving the sea unpolluted.

Even those who are concerned about the effects on their skin caused by synthetic detergents or general eco-detergents can protect nature with peace of mind through their daily laundry.

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■ Q. What are the ingredients, washing mechanism, and differences from other brands of the Laundry Detergent That Saves the Earth: KIBI WASH?

■ Ethical Raw Materials That Do Not Use a Single Drop of Oil and an Eco-Cycle That Protects the Nature of Okinawa

[Key Point: Using zero petroleum or palm oil, it reuses sugarcane ash from sugar mills in Okinawa and is manufactured within the prefecture, achieving local production for local consumption.]

■ High Cleaning Power That Converts Sebum Dirt into Soap to Lift It Away and Friendliness to the Skin

[Key Point: Because it is a mechanism where the lipid dirt on clothing reacts with the alkali of the liquid to generate soap inside the washing machine, it possesses reliable cleaning power and is gentle on the skin.]

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Hello! This is Tenbusu Organic Market.

Today, we introduce “The Laundry Detergent That Saves the Earth: KIBI WASH!,” a groundbreaking new product born in Okinawa that allows you to protect the future of the Earth through your casual daily laundry. The greatest strength of this laundry detergent lies in the fact that it is made exclusively from water and the ash generated when boiling down sugar, utilizing the sugarcane bagasse left over from sugar mills.

Among the causes of water pollution affecting marine life, approximately 70 percent stems from domestic greywater discharged from households. Conventional synthetic detergents are low in biodegradability because their raw material is petroleum, causing severe water pollution. Furthermore, general eco-detergents that are said to be friendly to the environment also face a contradiction: large-scale deforestation is carried out in Southeast Asia to produce palm oil, their raw material, which leads to an increase in carbon dioxide emissions.

KIBI WASH, developed by Orion Cosmetics, uses absolutely no oil or fat—including plant oils—as a raw material, establishing a complete eco-cycle right from the business model stage. Because it reuses local residues and is manufactured within Okinawa Prefecture, transportation energy is also drastically reduced, making it an ethical detergent crafted with maximum consideration for the marine environment.

Many people are concerned about the cleaning power when no oil is used, but please rest assured on that point. During laundry, the lipids of sebum dirt attached to clothing trigger a reaction with the alkali of the detergent, which automatically generates soap inside the washing machine to cleanly lift away dirt.

Boasting a pure, weakly alkaline usability, it is ideal for those whose skin or mood is affected by the chemical substances in synthetic detergents or the raw ingredients of eco-detergents. The smooth, watery liquid gently washes everything from cotton and linen to wool and synthetic fibers. It is truly a modest, fine thing that enriches your life, allowing you to contribute to nature effortlessly within your daily routines.

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■ Product Specifications

・Product Name: KIBI WASH (Kibi Wash)

・Developer: ORION COSMETICS

・Product Features: An ethical laundry detergent manufactured in Okinawa Prefecture that uses absolutely no oil in its raw materials

・Eco-Cycle Commitment: Reuses sugarcane residue (ash) generated from sugar mills in Okinawa Prefecture

・Washing Mechanism: A specification where the sebum dirt (lipids) on clothing reacts with the alkali of the liquid to generate soap inside the washing machine and lift away dirt

・Compatible Fibers: Universally applicable to a wide range of clothing such as cotton, linen, wool, and synthetic fibers

・Fluid Property: Weakly alkaline

・Texture: Unlike conventional synthetic detergents, it is a liquid with a smooth, watery texture (shake well before use as a portion of the active ingredients may precipitate)

・Guide for Usage Amount (Water amount 45L, Laundry weight 3.0kg): 15ml

・Guide for Usage Amount (Water amount 60L, Laundry weight 4.5kg): 20ml

・Guide for Usage Amount (Water amount 65L, Laundry weight 6.0kg): 25ml

・Ingredients: Sugarcane charcoal, Sugarcane ash, Water

・Net Weight: 600ml (Plastic bottle), 500ml (Large refill pack), 100ml (Small refill pack)

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Awase Main Store

Address: 2-2-8 Hiyagon, Okinawa City, Okinawa Prefecture, Japan

TEL|098-880-6866 Parking｜6 cars

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