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Premium Brown Sugar - Firewood & Traditional Techniques!

■ 3 Key Points of This Article

This is the ultimate brown sugar, crafted by artisan Katsumi Toguchi in Ginoza Village, Okinawa, using traditional techniques inherited from his grandfather and only rare, old-variety sugarcane from his own fields.

The firewood-fired method, which involves constant fine-tuning of the fire without using any gas, combined with the commitment to using only the first pressing to ensure no impurities, creates a deep richness and gentleness without any off-flavors.

As production is highly dependent on weather and the state of the fire, output is extremely limited. It is truly a premium masterpiece that condenses the essence of Okinawa and resonates with the rhythm of nature.


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■ Q. What are the ingredients and specific commitments in the production of Premium Brown Sugar - Firewood & Traditional Techniques?


■ Pure Flavor Without Impurities, Focused on 70-Year-Old Machinery and the First Pressing

【Key Point: By strictly selecting old-variety sugarcane and limiting the process to the first pressing using a 70-year-old gear machine, a clear and refined umami is realized.】


■ A Highly Difficult Wood-Firing Process That Controls Fire by Sharpening the Five Senses

【Key Point: By feeding firewood by hand and adjusting the heat without using gas, and judging the condition by scent alone, a one-of-a-kind richness is born through slow simmering.】


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Hello! This is Tenbusu Organic Market.


Today, from our original brand PANTA+RHEI, we introduce “Premium Brown Sugar - Firewood & Traditional Techniques,” in which the artisan spirit of Okinawa dwells. The most significant feature of this brown sugar is that Katsumi Toguchi, an artisan in Ginoza Village, practices the traditional techniques inherited from his grandfather without any compromise.


The sugarcane used as the raw material is already special. Prioritizing depth of flavor over harvest efficiency, he slowly grows old varieties characterized by outstanding sweetness and richness in his own fields. In the extraction process, the artisan personally assesses the condition of each stalk and slowly squeezes them using a precious 70-year-old gear machine. While standard methods involve pressing the stalks multiple times, Mr. Toguchi limits it to only the first time. This commitment to the first pressing is the key to a pure, transparent taste free of any harshness.


Furthermore, the boiling process does not use modern mainstream gas. He employs a highly difficult firewood-firing method, feeding wood into the furnace by hand. He has researched the way to feed the wood for many years, adjusting the firepower without taking his eyes off it for a moment and judging the degree of reduction only by the rising aroma. It is said that only through this time-consuming, gentle, and slow heating can one reach the satisfying depth, richness, and gentleness of the flavor passed down from his grandfather.


As production is affected by the weather and the condition of the sugarcane, the output is very small. Sometimes, it cannot be made at all depending on the day. This rare brown sugar is not just a sweetener, but a product itself that tunes the rhythm of people and nature. Please experience the essence of Okinawa and the warmth of the artisan's hands at the moment it slowly melts in your mouth. We promise a luxurious moment to tune yourself back to a natural state.


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■ Product Specifications


・Product Name: Premium Brown Sugar - Firewood & Traditional Techniques

・Producer: Katsumi Toguchi (Ginoza Village, Okinawa)

・Brand: PANTA+RHEI

・Main Material: Okinawan sugarcane (rare old variety)

・Extraction Method: Limited to first pressing using a 70-year-old gear machine

・Heating Method: Wood-fired / Kiln-fired method using hand-fed firewood

・Flavor Characteristics: Little harshness, deep richness, and a gentle taste

・Production Commitment: Selection of stalks one by one by the artisan, expert skill in judging by scent

・Rarity: Limited production volume, may not be produced depending on the weather

・Ingredients: Sugarcane (produced in Okinawa)

・Net Weight: 100g


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Address: 2-2-8 Hiyagon, Okinawa City, Okinawa Prefecture, Japan

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